From Screen to Style: Streetwear Culture & Fashion at Nigeria’s Street Souk

In the heart of Lagos, where creativity pulses through every corner, Street Souk has emerged as the continent’s premier streetwear festival, blending fashion, art, music, and community. Founded in 2018 by Iretidayo “Ireti” Zaccheaus, the event has become a vibrant playground for African style and culture. It’s where emerging labels like WafflesnCream, Vivendii, FreeTheYouth, and 555 Opulence step into the spotlight.

This isn’t just a fashion show, it’s a movement. It’s about giving young Africans a place to express themselves, connect with peers, and be seen on their terms. It’s what creators call fashion-activated.

Street Souk isn’t just runway runway, it’s runway real. Designers get exposure, customers, and connections that spark global opportunities. Ireti’s platform has unified a formerly fragmented culture into a thriving fashion ecosystem.